Ferré Catasús was launching two new wines to the market, "Cap de trons" (adjective that describes someone with little common sense) and "Somiatruites" (those people very much given to make illusions). Two unique names that needed an image that reinforced its meaning, and was as special as naming. We create and develop a unique visual identity. A graphic line based on the illustration that gave the wine a different personality. An identity that perfectly describes the special character that the wine transmits and, in addition, differentiated it from all its competition by raising the value of the product and turning it into much more than a wine. At We Are Partners we proposed to convert the line art into museum walls and "Cap de Trons" and "Somiatruites" in two works of art.