The City Council of Sant Joan Despí needed to renew the image of its city with a new positioning that differentiated them from the rest and reinforced the sense of belonging of its neighbours. To make it a reality we created a new concept: Soc. A territory that we complete with the new logo of the city, an image with the letter D as the protagonist. Letter that is formed by many pieces reflecting one of the icons of the city, modernism. And with its own slogan: A city in which all the pieces fit. Various forms that fit perfectly to make this municipality a unique place.